Brand identity concept for the Jan Luyken Hotel Amsterdam, nestled in the vibrant Museum Quarter. This boutique hotel invites guests to enjoy its amenities and communal spaces as if it were their own home.

The brand identity concept was inspired by the idea of flexibility, the hotel encourages guests to use any space as their own; this was visually reflected through a modular grid graphic language that emphasised adaptability, while the logo elegantly combined historical charm with modern design, capturing the essence of the hotel's welcoming and home-like atmosphere.

Created for Hue & Cry