Flex Pilates
View live site
Reformer studio
March 2025
Branding
/ Website
The challenge
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
How we solved it
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
Flex Pilates
View live site
Wellness studio
Reformer studio
Reformer studio
March 2025
Branding
The challenge
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
The solution
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South