Miall's
Wellness studio
March 2025
Branding
The challenge
Despite strong early success with weddings, festivals, and local retail placements, Miall’s existing branding lacked the polished shelf presence needed to compete with major premium players. To expand beyond Sussex and secure deals with high-end retailers, they needed an identity and packaging that commanded attention, conveyed authenticity, and established them as the go-to for exceptional, all-natural ice cream.
How we solved it
We leaned into Miall’s vision—redefining indulgence with honest, filler-free flavors—and crafted a refined yet playful brand identity. Sophisticated typography paired with hand-drawn illustrations brought an artisanal feel, while a cohesive colour palette celebrated the purity of each ingredient. From packaging to online presence, every touchpoint told a story of genuine craftsmanship and elevated taste, positioning Miall’s to resonate with discerning retailers and delight ice-cream lovers everywhere.
Miall's
Wellness studio
March 2025
Branding
The challenge
Despite strong early success with weddings, festivals, and local retail placements, Miall’s existing branding lacked the polished shelf presence needed to compete with major premium players. To expand beyond Sussex and secure deals with high-end retailers, they needed an identity and packaging that commanded attention, conveyed authenticity, and established them as the go-to for exceptional, all-natural ice cream.
Despite strong early success with weddings, festivals, and local retail placements, Miall’s existing branding lacked the polished shelf presence needed to compete with major premium players. To expand beyond Sussex and secure deals with high-end retailers, they needed an identity and packaging that commanded attention, conveyed authenticity, and established them as the go-to for exceptional, all-natural ice cream.
Despite strong early success with weddings, festivals, and local retail placements, Miall’s existing branding lacked the polished shelf presence needed to compete with major premium players. To expand beyond Sussex and secure deals with high-end retailers, they needed an identity and packaging that commanded attention, conveyed authenticity, and established them as the go-to for exceptional, all-natural ice cream.
The solution
We leaned into Miall’s vision—redefining indulgence with honest, filler-free flavors—and crafted a refined yet playful brand identity. Sophisticated typography paired with hand-drawn illustrations brought an artisanal feel, while a cohesive colour palette celebrated the purity of each ingredient. From packaging to online presence, every touchpoint told a story of genuine craftsmanship and elevated taste, positioning Miall’s to resonate with discerning retailers and delight ice-cream lovers everywhere.
We leaned into Miall’s vision—redefining indulgence with honest, filler-free flavors—and crafted a refined yet playful brand identity. Sophisticated typography paired with hand-drawn illustrations brought an artisanal feel, while a cohesive colour palette celebrated the purity of each ingredient. From packaging to online presence, every touchpoint told a story of genuine craftsmanship and elevated taste, positioning Miall’s to resonate with discerning retailers and delight ice-cream lovers everywhere.
We leaned into Miall’s vision—redefining indulgence with honest, filler-free flavors—and crafted a refined yet playful brand identity. Sophisticated typography paired with hand-drawn illustrations brought an artisanal feel, while a cohesive colour palette celebrated the purity of each ingredient. From packaging to online presence, every touchpoint told a story of genuine craftsmanship and elevated taste, positioning Miall’s to resonate with discerning retailers and delight ice-cream lovers everywhere.
See more work
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South