Still southern
Wellness studio
March 2025
Branding
The challenge
Still Southern needed a cohesive, compelling brand identity that captured its unique fusion of cultures, spotlighted mindful eating, and resonated with those craving genuine, nourishing experiences. Without a clear and memorable visual presence, the brand risked getting lost in a saturated market and missing the chance to connect meaningfully with its audience.
How we solved it
We distilled Still Southern’s soulful vision into a warm, inviting identity blending rustic Southern aesthetics with modern English refinement. Hand-drawn food illustrations and family recipes evoked authentic culinary traditions, while a casual, Dolly Parton–inspired tone of voice added playful charm. Every element—from the heritage frame motifs to the crinkled paper textures—reinforced a sense of nostalgia and togetherness. The result is a brand that invites people to slow down, savour each meal, and come together around the table—an homage to the heart of Southern hospitality and the laid-back warmth of the Cotswolds.
Still southern
Wellness studio
March 2025
Branding
The challenge
Still Southern needed a cohesive, compelling brand identity that captured its unique fusion of cultures, spotlighted mindful eating, and resonated with those craving genuine, nourishing experiences. Without a clear and memorable visual presence, the brand risked getting lost in a saturated market and missing the chance to connect meaningfully with its audience.
Still Southern needed a cohesive, compelling brand identity that captured its unique fusion of cultures, spotlighted mindful eating, and resonated with those craving genuine, nourishing experiences. Without a clear and memorable visual presence, the brand risked getting lost in a saturated market and missing the chance to connect meaningfully with its audience.
Still Southern needed a cohesive, compelling brand identity that captured its unique fusion of cultures, spotlighted mindful eating, and resonated with those craving genuine, nourishing experiences. Without a clear and memorable visual presence, the brand risked getting lost in a saturated market and missing the chance to connect meaningfully with its audience.
The solution
We distilled Still Southern’s soulful vision into a warm, inviting identity blending rustic Southern aesthetics with modern English refinement. Hand-drawn food illustrations and family recipes evoked authentic culinary traditions, while a casual, Dolly Parton–inspired tone of voice added playful charm. Every element—from the heritage frame motifs to the crinkled paper textures—reinforced a sense of nostalgia and togetherness. The result is a brand that invites people to slow down, savour each meal, and come together around the table—an homage to the heart of Southern hospitality and the laid-back warmth of the Cotswolds.
We distilled Still Southern’s soulful vision into a warm, inviting identity blending rustic Southern aesthetics with modern English refinement. Hand-drawn food illustrations and family recipes evoked authentic culinary traditions, while a casual, Dolly Parton–inspired tone of voice added playful charm. Every element—from the heritage frame motifs to the crinkled paper textures—reinforced a sense of nostalgia and togetherness. The result is a brand that invites people to slow down, savour each meal, and come together around the table—an homage to the heart of Southern hospitality and the laid-back warmth of the Cotswolds.
We distilled Still Southern’s soulful vision into a warm, inviting identity blending rustic Southern aesthetics with modern English refinement. Hand-drawn food illustrations and family recipes evoked authentic culinary traditions, while a casual, Dolly Parton–inspired tone of voice added playful charm. Every element—from the heritage frame motifs to the crinkled paper textures—reinforced a sense of nostalgia and togetherness. The result is a brand that invites people to slow down, savour each meal, and come together around the table—an homage to the heart of Southern hospitality and the laid-back warmth of the Cotswolds.
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South